Reading time: 2 minutes
Continuing its philanthropic streak in Kenya, 22Bet unveiled a 5,000,000 KES culture fund, which aims to provide much-needed support to Kenyan music artists in the wake of the financial hardship caused by the COVID-19 pandemic.
The 22Bet culture fund’s main goal is to open doors for talented young artists. It will distribute a total of 5,000,000 KSh to various upcoming artists.
In order to identify deserving recipients, 22Bet will work with Bazu Entertainment, which is owned by famous TV personality Willis Raburu.
The money will be distributed via recording sponsorships.
View this post on Instagram
The unveiling event was held last week and was attended by several established artists, including such big names as Crazy Kennar, Eric Omondi, and Terry Muikamba.
Artists willing to get the sponsorship will have to go through an audition to determine the quality of their music. If they are good enough, they will receive a sponsorship to record their songs and music videos.
Willis Raburu commented the situation as follows:
“It’s a good thing that 22bet is supporting young artists, especially now in the Covid-19 pandemic era, when most of their income streams have been greatly reduced by lockdowns.”
Our very own Samson Malonza said that all of the recent charity events were only just the start.
22Bet is fully committed to playing a facilitative role in the promotion of sports, arts, and culture in Kenya and other parts of Africa.
This newest initiative is the latest in a string of 22Bet’s charity activities that are aimed at the betterment of Kenyan sports, social welfare, and arts.
As many of you know, 22Bet Kenya recently sponsored Rayton Okwiri’s world boxing title fight preparation activities. We also organized a football tournament with cash prizes to help young Kenyan football talent get noticed, made a donation to the Superb CBO, and organized a 1,000,000 Ksh boda boda drive aimed to educate drivers on the importance of safe driving.
If you want to receive the latest information on 22Bet Kenya’s charity activities, bookmark news.22bet.com. Alternatively, you can follow 22Bet Kenya on Instagram (@22betkenya) or Twitter (@22betKe).
